AI Agent Development

Most of the work is not the model

AI agent development

By Kole Ogundipe ·

What an AI agent development company does

It takes one job your business does by hand and turns it into software that does the job: reads what comes in, decides what the case is, acts in the systems you already run, and hands back to a person when it should. The work is design, integration and limits. The model at the centre of it is the part you buy off the shelf.

That ordering is the whole point of hiring someone for this, and it is the thing most first-time buyers have backwards. Nobody struggles to get a good answer out of a language model any more. What takes the time is deciding what the agent is allowed to do, teaching it how your business really handles the awkward cases, getting it authenticated into software that was never expecting another program to log in, and knowing what it should do at the moment it is unsure.

An AI agent development company that leads with which model it uses is telling you about the easy part.

The stages a build goes through

We build in four stages — scope, build, test, live — and the table names them with the two parts that get left off the list either side of them: getting access, which decides whether the build is possible at all, and keeping it working once it is live. Each row says what you should have in your hands when that stage ends. If a quote does not break down into something like this, ask what you are paying for.

StageThe workWhat you are handed
ScopeThe real process written down, not the documented one: every case, who decides what, which systems it touches, and what it costs you todayA written description of the job you can argue with, and the cases the agent will refuse
AccessEstablishing whether software is allowed into each system involved, and how it authenticatesA yes or no per system, before anyone builds. This is the question that kills projects late
BuildThe agent itself: the goal, the tools it may call, the limits it works inside, what it does when unsureA working agent running on real cases, taking no irreversible action yet
TestRunning it against cases you already know the answer to, and watching where it disagrees with your teamThe disagreements, one by one, each one either a rule to add or a case to escalate
LiveSwitching it on with the permissions you agreed, and a person approving anything that cannot be undoneA record of what it did and why, readable by someone who is not technical
Keep workingRepairing it when a supplier changes a form, a tool changes a screen, or a new kind of case appearsThe agent still doing its job in six months, which is the only measure that counts

Read the last row twice. An agent is not a website: the ground underneath it moves. The question that separates a finished project from a working one is who is responsible at 9am on the morning something changed overnight.

The three ways to buy the engineering

Who writes the thing

A watering can

There are three routes, and they fail in three different ways.

  1. Hire a developer. You own the knowledge and you can build whatever you like. The risk is that one person becomes the only person who understands the agent, and your first build is also their first build. It suits a business that will keep building for years, not one that wants a job taken over this quarter.
  2. Buy a project. A development shop scopes, builds and hands over for a fixed price. You get a working agent and a date. The risk is the handover: the price covers building it, and the agent needs someone the month after, when the thing it reads has changed shape. Ask what happens then, and who pays, before you sign.
  3. Retain a team. Someone builds the agent and keeps it working for a monthly fee, and the problem stays theirs. The risk is the one you can see: you are paying every month. It suits a business with jobs it wants gone and nobody to look after software.

We are the third. One flat monthly fee for unlimited agents, so the second job you hand over costs no more than the first. We say that plainly because the first two routes are often the right answer, and you should know which one you are being sold.

A fourth thing gets sold as development and is not: configuring an off-the-shelf tool for one narrow job. That can be exactly right, and it is cheaper than any of the three. It stops being right the moment your business does the job differently from the way the tool assumes. What an AI agent costs sets the off-the-shelf tools against the price of a build.

Custom, and when it is not worth it

"Custom AI agents" is the phrase the market uses, and it is worth being clear about what the custom part is. Nobody is writing a new model. What is custom is the description of your process, the rules for the cases that do not fit, the connections into your systems, and the line between what the agent decides and what a person does.

Where the job is generic, a configured platform will beat a bespoke build and cost less, and anyone honest will tell you so. Custom earns its money when the process is specific to your business, when it is regulated, or when the awkward cases are the majority rather than the exception. In practice that is most of the work businesses actually want taken off their hands, because the easy version was automated years ago.

Five questions for whoever is quoting

Ask these before the price. The answers separate a company that has put agents into production from one that has built demos.

  1. Which system will be hardest to get into, and have you checked? A developer who has done this leads with the integration risk. One who has not will talk about the model.
  2. What will it do when it is unsure? The answer should be a specific behaviour — escalate to a named person, record the case, refuse — not "it is very accurate".
  3. What will you not build? Anyone who has worked on agents has a list of jobs they turn down. No list means no experience, or no honesty.
  4. How will I know what it did? You should be able to read a plain record of the agent's decisions without asking anyone. If that only exists in a developer's logs, you cannot supervise it.
  5. Who fixes it in March, and what does that cost? This is the question the first two routes above answer badly, and it is where most of the regret lives.

Where agent builds go wrong

Four ways, in the order we see them.

The job was never written down honestly. An agent is built from a description of how the work is really done, and if nobody in the business will say, you get software that does the version of the job in the manual.

Nobody checked whether software was allowed in. Some systems will not let another program read or write anything, and finding out in month four is the most expensive discovery in this field. It is a question, not a build, and it belongs on day one.

The agent was given more authority than the job can carry. A mis-recorded invoice you catch next week is survivable; a wrong answer to a patient is not. What happens when it is wrong decides how much it may do alone, and that is a decision about the business, not about the software.

And it was finished rather than kept. The build was signed off, the shop moved on, and three months later a supplier redesigned a form. AI agents for business covers which jobs repay this in the first place.

Judge it before you talk to us

There is an AI receptionist in the panel on this page with a phone number on it. Ring it from your own phone, now, before any conversation with us. It answers as an invented dental practice, it tells you it is an AI, and it will book you in. Interrupt it, change your mind halfway through, ask it something awkward.

It is a built agent doing a real job, which is a fairer test of whether we can build yours than anything on this page. The agents we have built have pages of their own saying what each was given and the limits it works inside, AI invoice processing among them, and the full list is one page away.

Data, and the limits an agent works inside

An agent doing real work in a UK business will handle personal data, so UK GDPR and the Data Protection Act 2018 apply to it exactly as they apply to the rest of your systems. The government's data protection guidance sets out what that obliges you to do.

Which systems the agent reaches, what it may do on its own and what has to wait for a person are build decisions, settled while the job is being scoped. That is why they belong in the scope conversation and not in a clause at the end.

Working with us

We are an AI agent development company in the UK, and the agents we build run inboxes, invoices, lead qualification, appointment booking, customer questions and record keeping. Unlimited agents. One flat monthly fee. Nothing extra per call, minute or message. Stop any month. We give you the price on the call.

If what you want is the thinking rather than the build — which job to hand over, whether an agent is the right answer at all, what it would take — AI consultancy for UK businesses is that conversation ending in an answer you could act on. Our AI automation agency page covers how we work across the whole of it.

Frequently asked questions

What does an AI agent development company do?

It turns one job your business does by hand into software that does the job. That means scoping the real process, getting authenticated into the systems involved, building the agent with the limits it must work inside, testing it against cases you already know the answer to, putting it live with a person approving anything irreversible, and repairing it when the systems around it change. Most of that is design and integration. The model is bought off the shelf.

What is the difference between AI agent development and automation?

Automation follows rules someone wrote for every case in advance. An agent is given the goal, the tools and the limits, and works out the route, which is why it copes with the case nobody anticipated. The trade is that it needs limits written down instead of steps, and a decision about what it does when it is unsure.

Should we hire an AI agent developer or use a development company?

Hiring suits a business that will keep building for years and wants the knowledge in-house; the risk is that one person becomes the only one who understands the agent. A development company suits a business with a job it wants gone. Between project-priced builds and a retained team, the question to settle is who is responsible the month after go-live, when something the agent reads changes shape.

How long does it take to build an AI agent?

It depends almost entirely on how many systems the agent has to reach and whether they will let it in, which is why that is established before anyone builds rather than after. The parts that are hard to shorten are writing down how the work is really done and testing against real cases. We would rather take the time than rush an agent into a job it is not ready for.

What does AI agent development cost?

Agent Place gives you the price on the call. One flat monthly fee for unlimited agents, month to month, with nothing extra per call, minute or message. The three ways of buying the work price differently — a developer's salary, a project fee, or a monthly fee — and what an AI agent costs sets out what we charge, what other UK agencies charge to build one, and what the off-the-shelf tools cost.

Do we need custom AI agents, or will an off-the-shelf tool do?

If the job is generic, a configured platform will beat a bespoke build and cost less, and we will tell you so. Custom earns its money when the process is specific to your business, when it is regulated, or when the cases that do not fit the pattern are the majority rather than the exception.

How do we know what the agent is doing?

By reading a plain record of its decisions, without asking anyone. If that record only exists in a developer's logs, nobody in the business can supervise the agent, and supervision is the point of the limits it works inside.

What happens when the agent breaks?

We fix it, and the monthly fee covers it. Suppliers change their forms and software changes its screens, so an agent is something kept working rather than something finished. That is the difference the fee is paying for.

Bring us the job

Tell us the piece of work that eats your team's week. On the call we will say whether an agent can do it well, which part a person should keep, which system worries us, what we would build, and the price.

Unlimited agents. One flat monthly fee. Fully functioning and delivering value in 30 days guaranteed, or you pay nothing more until your agents are.

Written by Kole Ogundipe for Agent Place, an AI automation agency and consultancy based in the UK which builds bespoke agents for operations, sales and marketing.