AI SEO agent for UK businesses

What an AI SEO agent is

An AI SEO agent reads your own search data, decides which pages are worth working on this week, and makes the on-page changes that follow. It pulls the queries your site appeared for, the position each page held and the clicks each one actually got, finds the gaps worth closing, rewrites the title, the meta description or the part of the page that answers the query, and writes down what it changed and why.

That is a different job from an SEO tool. A tool hands you a list of problems and leaves the work where it was: on the person who already has a full week. The expensive part of search work is not knowing that a page underperforms, it is sitting down with that page and rewriting it, every week, for pages that each look too small to bother with. An agent does the small jobs that nobody gets round to, and it does them while the data is still fresh.

We build the agent around your site rather than selling you a tool to drive yourself. You give it your Search Console property and the way your pages are published; we build it, you watch it work on your real pages, and we keep it running from then on. It is one of the agents we build, and it is built the same way as the rest of our work as an AI automation agency.

What our SEO agent has done

We run one of these on a live news site, The Keyword, where every article is written by agents and the SEO agent works on the pages they publish. Up to October 2026, month over month, visits from AI tools were up 79% and clicks from Google more than doubled, on fewer impressions than the month before. The agent work and those numbers sit side by side: a site-wide figure over one month is no proof that one agent moved it, and the case study says so.

What the case study below shows instead is the record: every page the agent examined, what it changed, and the pages it deliberately left alone with the reason written out.

Case studies

The Keyword's search work is done each week by an agent. An AI agent reads The Keyword's own Search Console data, rewrites the pages losing clicks and writes down the pages it deliberately left alone. Up to October 2026, visits from AI tools were up 79% month over month.

What the agent does each week

The shape of the work is the same in every business we build this for, even though the queries, the pages and the publishing system are yours.

1. It pulls your own search data. Queries, pages, impressions, clicks and average position from your Search Console property, for a window long enough to be stable and recent enough to still be true.
2. It compares the window with the one before it. A page that slipped, a query that started appearing, a page whose impressions grew while its clicks did not: the comparison is what turns a table of numbers into a short list.
3. It picks the work worth doing. Pages where a small change can move something: a high-impression page with a weak click-through rate, a query sitting just off the first page, an answer a page almost gives.
4. It rewrites the page, not the strategy. The title, the meta description, the heading that should carry the query, the paragraph that should answer it plainly. The page keeps its own voice, and the rest of it is left alone.
5. It writes down what it decided not to touch. A query owned by a platform, a term where an established brand will win whatever you write, a page where the honest answer is that the content has to change: each one is recorded with the reason, so nobody pays twice to rediscover it.
6. It publishes into your own system. Where your content management system lets another program write to it, the agent makes the change itself; where it does not, it prepares the edit for someone to paste.
7. It leaves a ledger. One dated line per page: what it found, what it did or did not do, and what it expects to see change. That file is how you audit the agent instead of trusting it.

Answer engines, not just Google

People now ask an AI assistant the questions they used to type into a search box, and the assistant answers from pages it can read, understand and quote. Answer engine optimisation, or AEO, is the work of being one of those pages. It overlaps with ordinary search work but it is not the same: a page that ranks tenth can still be the page an assistant quotes, if it states the answer plainly, in one place, with the specifics an assistant needs to repeat it.

So the agent works both sides. For search, it works on titles, descriptions and the match between a page and the query it is closest to winning. For answer engines, it works on whether a page actually answers the question in a sentence a machine can lift: a direct answer near the top, the figures stated rather than implied, the question asked the way a person asks it, and structured data that says what the page is. It also watches which assistants send you visits, so the effect of that work is measured rather than assumed.

What you give it, and what it hands back to a person

An agent is only as good as the data it is given, so we agree the inputs before it touches anything real. They are the inputs you would give a new SEO hire: the Search Console property, access to publish into your pages, the list of queries your business actually wants, and the pages that must never be touched without a person looking. We also agree what counts as a win, since a page that trades ten idle impressions for one good visit is a win that a crude report will read as a loss.

Then we agree what it must never do on its own. Make a claim your business has not approved, change a price or a legal page, rewrite a page whose facts it cannot verify, stuff a query into a sentence no person would write, or chase a term that would bring the wrong visitors: each of those is a stop, and each comes back as a question with the data behind it. An agent that hands back a handful of judgement calls a month is working properly. One that never hands anything back is guessing.

How we build it, and how long it takes

We build the agent around your real site, and you see it working on your real pages before it does the job on its own. You pick one person on your team to work with us day to day, usually whoever owns the site and never has a free afternoon. Here is how it runs.

1. A 30-minute consultation. You tell us what your site is for, which queries matter, where your pages are published and what you already suspect is losing traffic. We tell you what we would build and give you the price.
2. Scope. We watch how your pages are looked after today, write down the rules the agent works within with you, and set the bar a page has to clear before it is worth changing, so we agree what the agent will do.
3. Build. We build it inside the tools you already use, connected to your Search Console property and your publishing system.
4. Test. It runs over pages you have already worked on by hand, so you can compare what it would write with what you wrote, then on your real pages each week, checked by us, until it gets them right.
5. Live. It does the job on its own, and we keep it working.

How much of the work it does on its own depends mostly on how your pages are published: where your content management system lets another program write to it, the agent publishes each change itself, and where it does not, it prepares the rewrite for someone to paste. Fully functioning and delivering value in 30 days guaranteed, or you pay nothing more until your agents are.

What it costs

Ours is one flat monthly fee for unlimited agents: this agent, and any other you want after it, for the same fee, month to month. We give you the price on the call.

We set it on the consultation once we know how large your site is and where the agent has to publish. What it will not do is charge you by the page or the run: the usage is in the fee, so a month with a hundred rewrites costs the same as a quiet one, and you can stop any month. Fully functioning and delivering value in 30 days guaranteed, or you pay nothing more until your agents are. What it would cost you to run an agent like this is the subject of what an AI agent costs.

An agent, an SEO tool, or an agency retainer

There are three ways to keep a site earning search traffic, and the right one depends on how much content you have and how often it changes.

An SEO tool is the cheapest to start with and it is very good at telling you what is wrong. What it cannot do is the work. Most sites we see have a tool already, and a backlog of its findings that nobody has had time to action.

An agency retainer buys judgement and hands, and for a site making a few big strategic bets that is the right spend. It is also priced for big jobs, which is why the hundred small rewrites that quietly add up are usually the ones left undone.

An agent sits between the two: it does the small, repeated work every week, inside rules you wrote, and it hands you the calls only a person should make. Testing it on your real pages is how you find out which of the three you actually need.

Your data, and the tools the agent can reach

We handle your data under UK GDPR, and we walk you through exactly where it goes on the consultation. The agent can only reach the search properties, analytics and publishing systems you approve, and you can withdraw that access at any time.

Your pages and your data stay yours, in your own systems. Nothing about the way the agent works depends on your site living with us.

Tell us which pages are losing traffic

Tell us what your site is for, which queries matter to the business, and where you already suspect you are losing clicks. We will tell you on the call whether an agent can take that work, what we would build, and what it would cost.

One flat monthly fee for unlimited agents, month to month. Fully functioning and delivering value in 30 days guaranteed, or you pay nothing more until your agents are.