More clicks from less visibility
The Keyword is a marketing news site whose articles are written by agents: an aggregator finds the stories, an editor decides which are worth running, a researcher and a writer produce the piece, and an image generator illustrates it, up to one article a day. Publishing is the part that is solved. Being found is not.
A news page has a short, steep life. It arrives, it takes whatever search traffic it is going to take, and then it decays while everyone involved has moved on to the next day's story. The work that would earn it a second life is small and unglamorous: notice that a page collects impressions and almost no clicks, that a query sits just off the first page, that a title answers a question nobody asks. That work never competes successfully with tomorrow's publishing deadline.
There is a second front too. A growing share of the questions this site answers are now typed into an AI assistant rather than a search box, and an assistant quotes the page that states an answer plainly, which is not always the page that ranks highest.
An agent that works the site's search data once a week and makes the on-page changes that follow. Each run goes through the same steps.
Queries, pages, impressions, clicks and average position, straight from Search Console rather than from a third party's estimate.
A page that slipped, a query that started appearing, impressions that grew while clicks did not.
The title, the description, the headings and the answer the page actually gives, before anything is rewritten.
The title and the meta description first, then the heading or the paragraph that should answer the query plainly.
A query a platform owns, a term an established brand takes whatever is written, a search whose intent the site does not serve.
The change goes into the content management system the articles already live in, under the rules it was given.
One dated line per page: what the data showed, what was done or deliberately not done, and the reason.
The rules are the approval. Work the rules cover, the agent carries out itself; anything turning on a judgement nobody has made is written down instead of guessed.
Up to October 2026, month over month, visits to the site from AI tools were up 79%, and clicks from Google more than doubled on fewer impressions than the month before, so click-through rate went from 0.07% to 0.17%.
Those are site-wide figures for a site run end to end by agents, over one month. They are stated here beside the work, and no part of them is claimed as the effect of a single agent: nothing in the data separates one agent's rewrites from everything else that happened that month.
What is the agent's own, and auditable line by line, is the ledger: 36 dated lines from June 2026 to October 2026, of which 24 are work carried out across 18 distinct pages and 12 are set-asides with their reasons. A page actioned twice appears twice. Nobody on the site has had to find those pages by hand.
Yes, and this one does it once a week on a news site that publishes up to an article a day. It pulls the site's own Search Console data, picks the pages where a small change can move something, rewrites the title, description or on-page answer, publishes into the site's own system and records what it did.
The page does not claim that, and the data does not show it. The figures are site-wide for a site where agents also write the articles, over a single month. They are reported beside the work, and the only thing attributed to this agent is the ledger of what it changed and what it set aside.
Answer engine optimisation: being a page an AI assistant can read and quote. It is a different job from ranking, since an assistant lifts the page that states the answer plainly and early, with the specifics it needs to repeat. Visits arriving from those assistants are measured as their own figure, which is where the 79% comes from.
It does not change what an article claims, does not chase a term it cannot win, and does not stuff a query into a sentence a person would not write. Each of those is recorded as a set-aside with its reason, which is why a third of the ledger so far is pages it chose not to touch.
This is the agent behind our AI SEO agent. The agent most businesses start with is the AI receptionist, and how we work and what it costs is on one plain page.
Tell us what you'd like us to build.
Free Consultation