The newsletter you already send, turned into a carousel
AI LinkedIn carousel generator for UK businesses
What an AI LinkedIn carousel generator is
An AI LinkedIn carousel generator is an agent that takes something your business has already written, works out what belongs on each slide, and lays it out as a LinkedIn carousel in your own design. A carousel goes onto LinkedIn as a PDF, one slide to a page, with a caption above it. The agent prepares both. A person on your team reads it, changes what they want to change, approves it and posts it.
Most businesses that would like to post carousels already write the material for them. There is a newsletter that goes out every fortnight, a list of open roles, a monthly round-up, a blog post. What stops the carousel happening is not a shortage of things to say. It is the hour someone has to spend copying each item into a design file, trimming it to fit the slide and checking nothing got mangled on the way. That hour is the part the agent takes.
We build that agent for you rather than selling you a tool to set up yourself. You show us what you already write and the carousels you already like the look of; we build the agent around both, you try it on your real content, and we keep it running from then on. It is one of the agents we build, built the same way as the rest of our work as an AI automation agency.
The one we built for a recruitment firm
We built one of these for Hoxton Circle, a recruitment firm that places senior finance leaders, as part of the work in the Hoxton Circle case study. The firm sends a Featured Jobs email newsletter, and it had already made a "Jobs of the week" carousel from it by hand, in its own design. The agent takes the newsletter and produces that carousel: the firm's cover slide, one card per role, the firm's closing slide and a caption, all in the firm's own artwork and typeface.
It is honest to say where it stands. The approval page currently shows one sample issue, because a carousel is only offered for approval when the newsletter behind it went out in the last 30 days. The step that watches the inbox and picks up each new issue on its own is written but not switched on yet, so for now an issue is handed to the agent by hand. Nothing it makes is posted to LinkedIn by the agent; the firm posts the approved carousel itself.
We picked a jobs newsletter as the example because it is the clearest case of content a business already writes that would make a good carousel. The same shape fits a product update, a monthly report or a round-up of your own articles, and we build the agent around whichever of those you actually send.
What the agent does with each issue
The shape of the work is the same for every business we build this for, even though the content and the design are yours.
- It reads the content you already wrote. For the recruitment firm that is the newsletter email; for you it is whatever you send or publish. It pulls out each item and the parts of it that belong on a slide, which for a role means the title, the industry, the location and a short description.
- It cuts each item to fit the slide, at a whole sentence. A slide holds only so much text, so the agent shortens each description to the sentences that fit, rather than stopping mid-sentence. Where it had to cut harder than that, it says so.
- It leaves out what should not be public. We agree with you what never goes on a slide. For the recruitment firm, salaries never appear on a slide, and a description that mentions a hiring company's own figures is flagged before anyone sees the carousel.
- It lays the slides out in your design. Your cover, your closing slide and your card design, with the text set live in your typeface over your artwork. Where a long title would push the text off the card, it shrinks the text until it fits.
- It writes the caption. A short post to go above the carousel, listing what is in it and where to go next, in the words you would use.
- It flags what a person should check. A word it does not recognise, a known typo it corrected, a figure that does not read properly, a description that appears twice. It corrects nothing silently: anything it changed is shown, so the person approving can see it.
- It puts the carousel on a page for you to approve. The approval page and the downloadable PDF are drawn from the same template, so what you approve is exactly what you download.
What a person still does, and why
A person approves every carousel, and a person posts it. That is how we build this agent, not a stage it grows out of.
On the approval page, whoever owns your LinkedIn opens the carousel, works through the list of things to check, edits the text on any slide where it sits, leaves out any item that should not go this time, and rewrites the caption if they want to. Then they approve it and download the PDF, square slides ready for LinkedIn, along with the caption. The agent does not check grammar, so reading each slide is part of approving it.
Posting is then done by that person, on your company page. Posting to a company page from another program needs LinkedIn to review and grant that access first, and we never post by driving a browser around linkedin.com on your behalf. Until LinkedIn has granted access, posting stays a person's job.
How we build it, and how long it takes
We build the agent around your real content, and you see it working on your new issues before it does the job on its own. You pick one person on your team to work with us day to day, usually whoever makes the carousels now or wishes someone did. Here is how it runs.
- A 30-minute consultation. You tell us what you already write, how often it goes out and what you want the carousels to look like. We tell you what we would build and give you the price.
- Scope. We watch how your carousels are made today, take your design apart into a cover, a card and a closing slide, and agree what may and may not go on a slide, so we agree what the agent will do.
- Build. We build it inside the tools you already use, around your content and your rules.
- Test. It runs over issues you have already sent, so you can compare what it made with the carousels you made by hand, then on your new issues as they go out, checked by us, until it gets them right.
- Live. It does the job on its own, a person on your team approves and posts each carousel, and we keep it working.
How the agent gets each new issue depends mostly on where your content lives: it can pick it up from your inbox or your website on its own, or you can hand it over. Fully functioning and delivering value in 30 days guaranteed, or you pay nothing more until your agents are.
What it costs
Ours is one flat monthly fee for unlimited agents: this agent, and any other you want after it, for the same fee, month to month. We give you the price on the call.
We set it on the consultation once we know what the agent reads and how often you post. What it will not do is charge you by the carousel: the usage is in the fee, so a month with a carousel every day costs the same as a quiet one, and you can stop any month. Fully functioning and delivering value in 30 days guaranteed, or you pay nothing more until your agents are. What it would cost you to run an agent like this is the subject of what an AI agent costs.
An agent, a template tool, or doing it by hand
There are three ways to turn what you write into carousels, and the right one depends on how often you post and how much of the work is the same each time.
Doing it by hand in a design file gives you complete control and costs nothing but time. It is also the job that slips first in a busy week.
A template tool, where you paste text into a ready-made design, is quicker than starting from blank. You still do the copying, the trimming and the checking yourself, and the result looks like the tool's templates unless you rebuild your own design inside it.
An agent sits after both: it starts from content you have already written, lays it out in your own design, and hands a person something to approve rather than something to build. It earns its keep when you post the same kind of carousel again and again from the same kind of source. Testing it on your real content is how you find out whether that is you.
If your business is a recruitment firm, the same thinking runs through an agent that finds hiring companies for a recruitment agency and a chatbot that answers candidates on your website, and AI agents for recruitment agencies sets out all three side by side. If you run a marketing agency making carousels for clients, see AI agents for marketing agencies.
Your content, your design and your LinkedIn page
We handle your data under UK GDPR, and we walk you through exactly where it goes on the consultation. The agent can only read the inbox, folder or website you approve, and you can withdraw that access at any time.
Your design stays yours: the artwork and typeface the slides are built from are the ones you give us. And your LinkedIn page stays in your hands, because the agent never posts to it.
Frequently asked questions
- What is an AI LinkedIn carousel generator?
An agent that takes content your business has already written, such as a newsletter, and turns it into a LinkedIn carousel in your own design, with a caption. A person approves it, downloads the PDF and posts it.
- Does it post to LinkedIn for us?
No. A person on your team approves every carousel and posts it. Posting to a company page from another program needs LinkedIn to grant that access first, and we never automate a browser on linkedin.com to get round that.
- Will the carousels look like ours?
Yes, because they are built from your design. We use your cover, your closing slide, your card artwork and your typeface, and the agent sets the text over them. It does not pick from a library of stock templates.
- What can it make carousels from?
Anything you already write on a regular shape: a jobs newsletter, a product update, a monthly report, a round-up of articles. The one we built reads a recruitment firm's Featured Jobs newsletter. We build yours around what you actually send.
- What if it gets something wrong?
It flags what it is unsure of before you see the carousel: unknown words, typos it corrected, figures that do not read properly, text it had to cut. You can edit any slide and the caption on the approval page, and leave out any item, before you approve it.
- Is it a LinkedIn carousel maker or a template tool?
Neither, quite. A carousel maker gives you a canvas and templates to fill in yourself. This agent does the filling in, from content you already wrote, and gives you the result to approve.
- How much does it cost?
Ours is one flat monthly fee for unlimited agents, month to month, and the usage is in the fee, so you pay nothing per carousel, run or message. We give you the price on the call.
- How long does it take to build?
Fully functioning and delivering value in 30 days guaranteed, or you pay nothing more until your agents are. Whether it picks up each new issue on its own or you hand it over depends on where your content lives.
Tell us what you already write
Tell us what your business already writes, how often it goes out, and what you would like your carousels to look like. We will tell you on the call whether an agent can take that work, what we would build, and what it would cost.
One flat monthly fee for unlimited agents, month to month. Fully functioning and delivering value in 30 days guaranteed, or you pay nothing more until your agents are.
Kole Ogundipe wrote this for Agent Place, which builds AI agents for companies.